Scaling ABP Live

RediAds helped ABP Live improve CTV fill rate, expand demand access, and deliver more consistent video monetization during seasonal traffic spikes.

80%

Fill Rate

+30%

Bid Rate

$1.1

eCPM

81/100

Quality Score

Executive Summary

CTV fill rate80%

Bid participation84%

eCPM index78%

PDF Download

“RediAds improved demand access, increased bid participation, and helped us monetize CTV inventory with far greater consistency.”

CTV Monetization Team

ABP Live

The Challenge

ABP Live aimed to improve monetization of its CTV inventory by increasing fill rates and gaining access to unified demand sources. Despite strong content consumption, a significant portion of video inventory remained underutilized due to fragmented demand and inconsistent bidding. The platform also required a solution to ensure stable and scalable monetization, especially during high-traffic periods such as seasonal and holiday spikes.

ABP Live aimed to improve monetization of its CTV inventory by increasing fill rates and gaining access to unified demand sources.

Despite strong content consumption, a significant portion of video inventory remained underutilized due to fragmented demand and inconsistent bidding.

The platform also required a solution to ensure stable and scalable monetization, especially during high-traffic periods such as seasonal and holiday spikes.

The Solution

RediAds implemented its CTV monetization solution by onboarding ABP Live's inventory through RediAds Direct and enabling demand via OpenRTB-based VAST integration. This allowed seamless access to programmatic video demand and significantly improved auction participation. With enhanced bidder competition, RediAds delivered a ~30% increase in bid rate, ensuring stronger monetization across video and CTV inventory.

bolt

RediAds Direct

RediAds implemented its CTV monetization solution by onboarding ABP Live's inventory through RediAds Direct and enabling demand via OpenRTB-based VAST integration.

monitoring

Curate

This allowed seamless access to programmatic video demand and significantly improved auction participation.

About The Publisher

ABP Live is one of India's leading digital news platforms with a strong presence across web, mobile, and connected TV (CTV). With a growing focus on video consumption and OTT distribution, ABP Live delivers high-quality news and live content to millions of users across the APAC region. As CTV viewership continues to scale, optimizing monetization across video inventory and ensuring consistent demand has become critical for maximizing revenue performance.

Operational Impact

Measured Efficiency Gains

CTV fill rate reached 80%. Bid participation increased by 30%. Holiday-season eCPM stabilized at approximately $1.1. Monetization consistency improved across premium video inventory. RediAds enabled ABP Live to unlock the full potential of its CTV inventory by combining OpenRTB-based VAST demand with improved bidder participation and consistent monetization performance.