fingerprintFirst-party identity
Privacy-First Identity for the Open Web
First-party IDs for Prebid & OpenRTB — privacy rules enforced in code.
Why Identity
badge
First-party IDs
Consent-aware, publisher-owned.
integration_instructions
Prebid & EIDs
UserId module + OpenRTB export.
gavel
Privacy in code
GDPR, CCPA, DPDP, GPC.
Flow →
sensors
Step 1
Signals
Context + consent.
policy
Step 2
Consent
Policy engine gates minting.
key
Step 3
ID
First-party ID issued.
output
Step 4
Export
EIDs to bidders & ORTB.
Core pieces
rule
Consent engine
Enforced decisions + reason codes.
database
Storage tiers
localStorage, cookie, memory fallback.
swap_horiz
OpenRTB EIDs
Standard bid-request export.
code
Prebid module
Official userId submodule.
verified_userPrivacy by design
Privacy is Enforced in Code
Consent gates minting, sync, and storage — not a PDF checklist.
- gavel
GDPR / CCPA / DPDP + GPC honored before sync.
- toggle_on
Opt-out and sale flags block exports by default.
shield_lock
CMP → consent string
allow(P1)
deny()
Quick start
Loader + Prebid userId — docs for the rest.
loader.js
// One-line bootstrap
<script src="https://cdn.rediads.com/identity/v1/loader.js" async />
<script>
window.rediadsIdentity.init({
publisherId: 'pub_xxx',
cmp: 'tcfeuv2'
});
</script>Outcomes →
link
Match & bids
Stronger recognition and bid density.
cookie_off
Cookieless-ready
First-party path before third-party deprecation.
fingerprintRediAds Identity
Build Identity That Works
Across the Open Web
Compliant by default — ship fast.