Scaling OLX

RediAds helped OLX improve fill rates, unlock PG and PMP demand, and drive stronger monetization efficiency across high-intent web inventory.

+70%

Fill Rate

+25%

Revenue

Premium

Demand Access

86/100

Quality Score

Executive Summary

Fill rate90%

Revenue index85%

Premium demand access82%

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“RediAds gave us stronger access to premium demand and materially improved monetization of our high-intent inventory.”

Marketplace Monetization Team

OLX

The Challenge

OLX faced limitations in accessing Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals, restricting its ability to unlock premium demand for its inventory. This resulted in lower fill rates across certain placements and missed opportunities to monetize high-intent users effectively. The platform required a solution to improve demand quality, increase fill rates, and drive higher revenue efficiency across its web inventory.

OLX faced limitations in accessing Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals, restricting its ability to unlock premium demand for its inventory.

This resulted in lower fill rates across certain placements and missed opportunities to monetize high-intent users effectively.

The platform required a solution to improve demand quality, increase fill rates, and drive higher revenue efficiency across its web inventory.

The Solution

RediAds integrated RediAds Direct into OLX's monetization stack, enabling unified access to premium demand through PG and PMP deals. By activating curated deal-based demand via a tag-based setup, RediAds improved demand quality and ensured better alignment with high-intent inventory. This approach significantly enhanced bidder participation and unlocked higher-value demand sources.

bolt

RediAds Direct

RediAds integrated RediAds Direct into OLX's monetization stack, enabling unified access to premium demand through PG and PMP deals.

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Curate

By activating curated deal-based demand via a tag-based setup, RediAds improved demand quality and ensured better alignment with high-intent inventory.

About The Publisher

OLX is one of the leading online marketplace platforms in India, connecting millions of buyers and sellers across categories such as automobiles, real estate, electronics, and jobs. With a highly engaged, high-intent user base, OLX generates significant web traffic and offers valuable inventory for advertisers. Given the transactional nature of its audience, optimizing access to premium demand sources is critical for maximizing monetization and improving overall yield performance across its platform.

Operational Impact

Measured Efficiency Gains

Fill rate increased by 70%. Revenue increased by 25% across web inventory. Premium PG and PMP demand access improved materially. High-intent inventory monetization became more efficient. By enabling unified access to PG and PMP demand, RediAds helped OLX significantly improve fill rates and unlock higher-value monetization across its inventory.