Scaling OneIndia
RediAds helped OneIndia improve fill rates, unlock premium PG and PMP demand, and drive stronger monetization efficiency across large-scale web inventory.
“RediAds improved premium demand access, strengthened auction competition, and helped us monetize large-scale inventory more efficiently.”
The Challenge
OneIndia faced challenges in accessing premium Programmatic Guaranteed (PG) and Private Marketplace (PMP) demand, limiting its ability to fully monetize high-quality inventory. Certain placements experienced lower fill rates, and there was a need to improve overall revenue efficiency. The platform required better access to high-value demand and improved auction competition to maximize yield across its web inventory.
OneIndia faced challenges in accessing premium Programmatic Guaranteed (PG) and Private Marketplace (PMP) demand, limiting its ability to fully monetize high-quality inventory.
Certain placements experienced lower fill rates, and there was a need to improve overall revenue efficiency.
The platform required better access to high-value demand and improved auction competition to maximize yield across its web inventory.
The Solution
RediAds integrated RediAds Direct into OneIndia's monetization stack, enabling unified access to premium demand sources. By activating PG and PMP deals and improving demand participation, RediAds enhanced auction competition and pricing efficiency. This approach ensured better alignment between inventory and advertiser demand, unlocking higher-value monetization opportunities.
RediAds Direct
RediAds integrated RediAds Direct into OneIndia's monetization stack, enabling unified access to premium demand sources.
Curate
By activating PG and PMP deals and improving demand participation, RediAds enhanced auction competition and pricing efficiency.
About The Publisher
OneIndia is a leading digital news and content platform in India, delivering news and information across multiple languages and regions. With a strong web presence and high-volume traffic, the platform caters to a diverse audience across categories such as politics, entertainment, business, and regional news. As a large-scale publisher in the APAC region, optimizing monetization efficiency and unlocking premium demand sources is critical to maximizing revenue performance across its inventory.
Operational Impact
Measured Efficiency Gains
Fill rates improved across inventory. Revenue increased through stronger premium demand access. Participation from PG and PMP demand sources expanded. Pricing efficiency and auction performance improved across the monetization stack.
Measured Impact
Demand Performance
Unlocking Higher Yield
Fill rates improved across inventory. Revenue increased through stronger premium demand access. Participation from PG and PMP demand sources expanded. Pricing efficiency and auction performance improved across the monetization stack.
Improved from 58% to 79% after implementation.
Improved from 64% to 78% after implementation.
Improved from 46% to 82% after implementation.
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